With data accuracy, there is no middle ground. It’s either right, or it’s wrong.
When we get it right, nobody notices.
But the consequences of getting it wrong are real. Designers design on incorrect information. Operatives dig holes in the wrong place. And clients lose trust in our ability to deliver.
Our aspiration, therefore, is to be 100% accurate 100% of the time. We know perfection is almost impossible to achieve, and that’s exactly why we pursue it.